• Bythjul founded 2003

  • Funded by Aggregate and Verdane Capital

  • Sold to Mobivia Groupe 2014

Largest nordic tyre retailer online

Bythjul was an early e-commerce startup in the Nordics. It was from the outset an ’online retailer selling tyres’, rather than a ’tyre retailer selling online’. A large focus was put on growth and online marketing as well as sound operations.

Until it was sold 2014 and thereafter, it has held a top position on SEO rankings with more top 10 rankings than any other online tyre retailer. It was always at the forefront of IT development, user experience and excellent customer service.

Tests with an exciting new omni-channel pop-up store concept is promising and geared to take the company further.

"Bythjul continues to develop its position as the largest scandinavian online tyre retailer"